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Insightful read and it makes sense. As i creative, i connect with the sense of loss from seeing your project hit the curb. I also guess its wy we are trained not get so attached. Thanks for the read, Camilla!

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The old 80/20 rule. Where 80% of the work on the project never gets used [while the majority of the gold in in there] and the remaining 20% lands after being vacuumed packed average design by committee.

This is often seen when you look at the “Directors cut” of the project by the team that work on it months later.

Sad there is so much waste.

Loved the analogies about the shoes.

— I have worked on a few projects where the new CEO essentially just wants a Velcro fastening geriatric loafer. And assumes that’s what consumers want.

Who doesn’t?

😭

Stay strong. ✊🏼

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